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This Is A Guest Post by Caeden M MacGregor
4 methods to engage and entertain your blog readershipAs a blogger who blogs a great deal for myself and for the Vancouver Internet Marketing firm I work for, I often get questions from those starting out on what tips I'd recommend for the newbies. And I'm more than happy to help out with a few basic tips of my own.
|Blogging Tips for Newbies|
But first I'd like to point out that you can learn a lot about successful blogging techniques just from looking at the high-ranking blogs in your niche. Look for:
- What kinds of content they are providing
- How they are engaging readers
- Frequency of blog publishing
- The experts they call on to provide professional advice and help
1. Show them you're a real person:
There's nothing worse than reading a blog that's full of marketing speak to the point where it sounds like a corporate drone wrote it. Don't be a machine. Instead, show your readership that you're a real human being with a sparkling personality that they can relate to—maybe even grow to like. Your personality should be evident in your writing. So write in a conversational manner (like you're speaking to a colleague). That doesn't mean you should make overuse of slang or bad grammar, it just means that more of a conversational voice makes you and your blog more approachable to readers.
2. Show a little passion about your niche topic
There's something said about a little passion once in a while. And if you're dedicating your time to writing a blog—well—you're probably passionate about the subject. So showcase that passion about model cars, cooking, dog grooming, or tinkering in your garage by showing some passion for your topic by sharing your unique ideas or personal advice (this might be just retelling your own personal stories or experiences). Because you enjoy your hobby or work so much that you've made a blog out of it, chances are you will never run out of things to write about. Remember, the majority of readers coming to your blog are hobbyists in this niche as well (or else their initial interests are piqued), which means they are reading your content because they sense you are passionate about the topic.
3. Present unique ideas
Regardless of the topic of your blog, chances are someone else somewhere is already blogging about it…maybe hundreds of people. To set yourself apart from the competition, you need to think about how you can separate your blog from the crowd. Yes, you want to comment and provide news updates about the hot topics in your industry, but provide a unique opinion on the topic when you do. Also think about grabbing readers’ attention with contests or videos and photo submissions that let them provide their unique opinions as well.
4. Don’t leave your audience hanging
Building a good readership for your blog will depend on your ability to engage your readers. The first thing you need to make clear is that your trustworthy, dependable, and care about them. You do this by being personable (see point 2), asking for their opinions, and by not letting them down. That means when you say you're going to post—post! Don’t leave them hanging for months in between posts or they'll think you gave up on them and your blog and they'll seek out another source of information. Also, when a reader does comment on one of your posts, even if the opinion differs from yours, be open-minded, thank them for their comment and make your blog an open space for idea sharing.
About The AuthorCaeden M MacGregor is a staff writer for Prestige Marketing and internet marketing consultant that has written original article about Blog Marketing Tips For Newbies.
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